Why creatives
Our simple, clear philosophy makes SHIFT the right coaching partner for professionals or those aspiring to engage with the arts, media or entertainment industry.
Creativity is critical to human flourishing.
Creatives are most effective when they feel courageous, confident and focused.
Creativity can make our world a better place.
Our world needs creativity. It’s not an added extra or a nice bonus; it’s not just about light relief or entertainment, although these are both valuable, it’s more than that.
Through creativity we teach, inspire, share, connect, challenge, change and grow. Creativity expressed in various forms enables us to transcend barriers of language, culture and social background. It enables us to share moments which move and inspire; moments that provide meaning, comfort and healing.
If creativity is critical, then the place and value of the creative and the creative gift is one which we need to take seriously. Whether you find yourself on the administrative side of bringing a creative idea to life, or if yours is the mind which blends lyrics, holds the pen, pushes the fader or takes the final bow, your efforts, however great or small, play a part in enabling someone somewhere to flourish.
Our passion is to help the world by helping you do your bit, to the very best of your ability, whatever that may be.